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Impact of Social Media Usage on Organisation Performance: Lesson From Covid-19 Pandemic

Table 1: Reliability and validity

Variables Items Loading CR AVE
Social Media for Customer Relation SCMR1 0.743 0.865 0.563
SCMR2 0.714
SCMR3 0.795
SCMR4 0.799
SCMR5 0.697
Social Media for Information SMIA1 0.694 0.833 0.599
SMIA2 0.679
SMIA3 0.681
SMIA4 0.755
SMIA5 0.721
Social Media for Marketing SMM1 0.878 0.838 0.567
SMM2 0.753
SMM3 0.624
SMM5 0.736
Organisational Performance CR1 0.693 0.898 0.573
CR2 0.569
CR3 0.575
INV1 0.520
INV4 0.557
INV5 0.55
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