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Analysis of Perceived Usefulness and Ease of Use on Online Shopping Intention

Table 2: Respondents’ characteristics

Demographic Category Frequency Percentage (%)
Gender Male 87 43.5
Female 113 56.5
Age 20 – 25 years old 129 64.5
26 – 30 years old 20 10
31 – 35 years old 20 10
36 – 40 years old 24 12
41 – 45 years old 5 2.5
46 – 50 years old 2 1
Marital Status Single 171 85.5
Married 29 14.5
Monthly Income Less than RM3,000 130 65
Between RM3,000 – RM4,000 19 9.5
Between RM4,000 – RM6,000 36 18
Between RM6,000 – RM7,000 10 5
Between RM7,000 – RM10,000 3 1.5
RM10,000 and above 2 1
How long have you been using Internet for shopping? Less than 3 months 20 10
3 – 6 months 17 8.5
6 – 12 months 14 7
1 – 2 years 19 9.5
2 – 3 years 29 14.5
3 – 5 years 36 18
More than 5 years 65 32.5
What do you prefer buying online? Apparel and accessories 80 40
Electronic goods and gadgets 42 21
Books and magazines 13 6.5
Cinema tickets 8 4
Financial services 9 4.5
Unique daily use items 38 19
Others 10 5
Have you shop international brands through online? Yes 177 88.5
No 23 11.5
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