| Ethos |
The art of convincing by the character of an author is referred to as Ethos (i.e. credibility), or ethical appeal. There is a tendency of believing people whom we respect. Projecting an impression to the reader that you are someone worth listening to is one of the central problems of argumentation, in other terms placing yourself as an author of an authority on the paper’s subject, as well as a person who is both worthy of respect and likable. |
| Pathos |
The art of persuading by means of appealing to the emotions of readers is referred to as Pathos (i.e. emotional). Seeing how pathos, emotional appeals, are used to persuade can be based on texts ranging from classic essays to contemporary advertisements. An audience’s emotional response can be affected by the choice of language, and an argument can be enhanced through the use of an effective emotional appeal. |
| Logos |
Logos (i.e. logical) refers to a reasoning-based persuading. Deductive and inductive reasoning shall also be considered, as well as the discussion of what leads to a persuasive as well as an effective reason for the backup of claims. The heart of argumentation is based on ‘giving reasons’, and it cannot be over-emphasised. Kinds of support that could be used to authenticate a thesis shall be studied, as well as consideration of some logical fallacies that are common, in order to avoid them while writing |
| Source: Aristotle’s Rhetoric (1959) |
