Persuasive Strategies Used in Tweets to Address Covid-19 Vaccine Hesitancy
Table 3: Data analysis
No | Research Question | Data Analysis |
1 | What persuasive strategies are used by Malaysian medical doctors on Twitter to combat COVID-19 vaccine hesitancy? | The question will be answered by identifying the persuasive strategies employed in posting tweets by Malaysian Health Authorities adhering to the Theory of Persuasive Strategies by Mulholland (2005) |