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Influence Of Non-Commercial Recommendations On Store-Choice Criteria: An Empirical Study

Table 1:

Attribute Mean St. Dev.
Store is nearby 3,62 1,260
I can get what I want quickly 3,75 0,982
I know for sure that the store sells those products 3,82 0,993
Store has low prices 3,28 1,001
Store has a large enough stock of the product I want 3,52 1,021
Store offers service also after sales 3,46 1,039
I can choose between different models of one product 3,64 1,035
Store is cozy and elegantly designed 3,51 1,136
Store carries the latest products 3,82 0,967
Store carries products of good quality 3,92 0,941
Store has good offers and discounts 3,58 0,977
Staff is nice and competent 3,51 0,999
Checkout is fast 3,55 0,977
I sympathize with the store 3,41 1,185
I have confidence on the store 3,76 0,965
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