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Displaying 3 articles of 3 total result(s).
Original Article

Using Mind Genomics To Understand The Specifics Of A Customer’s Mind

Ryan Zemel
,
Attila Gere
,
Petraq Papajorgji*
,
Orkida Ilollari
,
Howard Moskowitz

Keywords: Digital marketing, mind genomics, personal viewpoint identifier

Article no: 17

Pages 190-197

Doi: 10.15405/epsbs.2019.10.02.17

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Original Article

Digital Marketing And Digital Transformation Of The University

E. N. Sheremetyeva
,
L. A. Gorshkova
,
N. V. Mitropolskaya-Rodionova

Keywords: Conceptual model of digital university, challenges of technological transformations in higher education, distance learning, digital marketing, digital marketing tools

Article no: 20

Pages 158-166

Doi: 10.15405/epsbs.2021.04.02.20

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Original Article

Digital Economy: Terminology And Efficiency

E. N. Sheremetyeva*
,
E. P. Barinova
,
L. V. Zolotova

Keywords: Digital economy terms, transformation of the conceptual apparatus, digital talents and leaders, digital competitiveness index, digital marketing, digital management

Article no: 10

Pages 72-78

Doi: 10.15405/epsbs.2020.03.10

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