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Displaying 7 articles of 7 total result(s).
Original Article

Relationship and Effect of Entertainment, Informativeness, Credibility, Personalization and Irritation of Generation Y’s Attitudes towards SMS Advertising

Nik Mohamad Nik Najib
,
Jati Kasuma
,
Zainon Binti Haji Bibi

Keywords: Generation Y, SMS Advertising, Attitude, Entertainment, Informativeness, Personalization, Credibility

Article no: 20

Pages 213-224

Doi: 10.15405/epsbs.2016.11.02.20

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Original Article

Endorser Credibility, Attitude Towards Advertising and Consumers’ Purchase Intention of Beauty Soap

Ratih Hasanah
,
Nabsiah Abdul Wahid

Keywords: Endorser credibility, purchase intention, attitude toward advertising, celebrity, beauty soap, consumer

Article no: 64

Pages 631-640

Doi: 10.15405/epsbs.2019.08.64

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Original Article

Study On Harmonization Degree Between Spouses In Solving Family Life Issues

Galina Golieva
,
Julia Rokitskaya
,
Irina Hohlova
,
Valentina Dolgova*
,
Olga Kondratyeva

Keywords: Understanding, emotional appealing, credibility role adequacy, family values, conflict situation.

Article no: 98

Pages 729-736

Doi: 10.15405/epsbs.2019.12.04.98

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Original Article

Comparative Characteristics Of Information Sources In English And German Arctic Media Discourse

Tatyana Astakhova

Keywords: Arctic media discourse, credibility, evidentiality, full quotation, information sources, quotative

Article no: 64

Pages 513-521

Doi: 10.15405/epsbs.2021.12.64

>View as HTML >Abstract >Download PDF

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