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Displaying 5 articles of 5 total result(s).
Original Article

Endorser Credibility, Attitude Towards Advertising and Consumers’ Purchase Intention of Beauty Soap

Ratih Hasanah
,
Nabsiah Abdul Wahid

Keywords: Endorser credibility, purchase intention, attitude toward advertising, celebrity, beauty soap, consumer

Article no: 64

Pages 631-640

Doi: 10.15405/epsbs.2019.08.64

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Original Article

Phenomena “Beauty” and “Intellect” as an Ideal in the History of World Literature for Children and Youth

Georgiy Y. Mineralov

Keywords: Ideal, national as a factor of artistry, beauty, intellect, style, story, mimesis, inner form

Article no: 55

Pages 347-352

Doi: 10.15405/epsbs.2016.07.55

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Original Article

Verbalization Of Concept Of Beauty In Gone With The Wind (M. Mitchell)

Saida Omarovna Magomedova
,
Anzhelika Shamilovna Bakhmudova
,
Leila Mikhailovna Tetakaeva
,
Svetlana Vagidovna Shakhemirova
,
Raisat Idrisovna Agalarova
,
Rezeda Nigmatulaevna Abdulaeva

Keywords: Concept, lexeme, representative, surface beauty, spiritual beauty

Article no: 56

Pages 404-410

Doi: 10.15405/epsbs.2022.11.56

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