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Found 53 result(s).
Original Article

Endorser Credibility, Attitude Towards Advertising and Consumers’ Purchase Intention of Beauty Soap

Original Article

Cognitive And Rhetorical Forms Of Persuasion In Army Recruiting Posters

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Sociological Analysis Of Promotion Of Small Business In The Digital Space

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National Stereotypes In The Discourse Of Effective Advertising

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Cultural And Linguistic Peculiarities Of Russian Social Advertising Discourse

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Relationship and Effect of Entertainment, Informativeness, Credibility, Personalization and Irritation of Generation Y’s Attitudes towards SMS Advertising

Original Article

Social Media Marketing Of Leading Russian Universities (Case Study Of Rudn University)

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Precedent Historic Names In Russian Political Advertising Videotexts

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Social Anti-Tobacco Advertising: Selecting Representative Tools To Improve Efficiency Among Students

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Modern Russian Advertising Discourse: Semiotics, Mentality, Manipulation

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Communication Impact Strategies In The Texts Of English Real Estate Advertisments

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Difficulties In Translating Creolized Advertising Text In The Field Of Electronic Entertainment

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Intertextual Tools In Public State Announcements Discourse Related To Childhood Issues

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Ideological And Cultural Codes In Dove Brand Advertising: A Semiotic Analysis

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Children's Image As A Meaning-Forming Construct Of The Soviet Advertising Poster

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Linguistic Manipulation Strategy (Linguopragmatic Aspect)

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Transformation Of A Media Text Genre Structure In The Modern Media Education

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Stylistic Potential Of One-Member Sentences Of Modern Russian Language

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English Language Teaching Materials Titles: Linguopragmatic And Functional Aspects

Original Article

 Influential Translation of Advertisements from English to Arabic for Arab Women Consumers

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Political Information Efficacy And Sense-Making Process: “Structural Equation Modelling” (Sem) Approach

Original Article

Syntactical Means Of Impact In American Political Advertising

Original Article

Topical Social Issues In The Context Of Public Advertising Discourse