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Displaying 12 articles of 12 total result(s).
Original Article

Exploring Facebook Marketing Strategy In Healthcare Retailer: Case Study Of Watson Malaysia

Navitra Mariappan
,
Nor Hasliza Md Saad

Keywords: Facebook, marketing strategies, customer engagement, healthcare retailer, e-commerce, social media.

Article no: 57

Pages 651-661

Doi: 10.15405/epsbs.2020.10.57

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Original Article

Cambridge Analytica: Ethics And Online Manipulation With Decision-Making Process

Elena L. Boldyreva
,
Natalia Y. Grishina
,
Yekaterina Duisembina

Keywords: Big data, Cambridge Analytica, elections, Facebook, politics, the internet.

Article no: 10

Pages 91-102

Doi: 10.15405/epsbs.2018.12.02.10

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Original Article

Examining the Relationship between Psychological Empowerment, Relationship Quality and Online Word of Mouth in Brand Facebook Page

A. Ngelambong
,
S. Saien
,
M.W. Omar
,
J.A. Ahmad

Keywords: Psychological empowerment, Relationship quality, Online word of mouth, Brand Facebook page

Article no: 4

Pages 23-33

Doi: 10.15405/epsbs.2016.11.02.4

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Original Article

Contributions To Understanding Portuguese Facebook Consumers’ Behavior: Sociodemographics, Lifestyle And Life Satisfaction

Patrícia Araújo
,
Rosina Fernandes
,
Emília Martins
,
Francisco Mendes

Keywords: Facebook, consumer behavior, sociodemographics, lifestyle, life satisfaction.

Article no: 19

Pages 173-183

Doi: 10.15405/epsbs.2018.11.19

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Original Article

Digital Technology In Service Of Virtual Academic Mobility

T. V. Kudryashova
,
N. N. Ilyashenko
,
B. B. Howard
,
P. Wallace

Keywords: Digital technologies in education, Facebook, flipped class, Moodle, OpenQwak, Telepresence Robot

Article no: 21

Pages 163-170

Doi: 10.15405/epsbs.2020.08.02.21

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