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Displaying 20 articles of 20 total result(s).
Original Article

Museums In The Branding Of Regional Russian Cities: Problems And Prospects

Maria Dmitrievna Portnyagina
,
Yulia Vadimovna Nikolaeva
,
Elena Eduardovna Eltc
,
Natalia Mikhailovna Bogolyubova

Keywords: Museum, regional cities, Russia, , tourism, urban branding

Article no: 171

Pages 1299-1306

Doi: 10.15405/epsbs.2021.11.171

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Original Article

Approaches To Evaluating The Effectiveness Of Marketing Decisions In Branding Policy

O. V. Yudakova

Keywords: Branding, effectiveness of marketing decisions, effectiveness of marketing decisions, external effectiveness and internal effectiveness, integrated brand effectiveness

Article no: 64

Pages 532-537

Doi: 10.15405/epsbs.2021.04.02.64

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Original Article

Product Stewardship Taking Into Account The Satisfaction Of Consumer Preferences

Sergey Yekimov
,
Natalia Grankina
,
Aleksey Masenko
,
Olga Zadyora
,
Muhina Evgeniya

Keywords: Quality, product stewardship, marginal utility, branding, market

Article no: 153

Pages 1149-1154

Doi: 10.15405/epsbs.2021.06.03.153

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Original Article

Special Events In Positioning The Territorial Brand

Evgenia Vladimirovna Krivtsova
,
Irina Yurevna Rassokhina
,
Tatijana Nikolaevna Martynova
,
Olga Vladimirovna Valko

Keywords: Special events, territorial brand, geobranding, territorial brand positioning

Article no: 80

Pages 596-607

Doi: 10.15405/epsbs.2020.10.05.80

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Original Article

The Role of Human Resource Management Practices in Enhancing Internal Branding

Ahmad Said Ibrahim Alshuaibi
,
Faridahwati Mohd. Shamsudin

Keywords: Human resource management; internal branding; branding management; branding success; internal marketing; employee branding

Article no: 85

Pages 599-605

Doi: 10.15405/epsbs.2016.08.85

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Original Article

Practical Aspect Of Tactical Urbanism As An Element Of Territory Marketing

Natalya Rinatovna Balynskaya
,
Anastasiya Igorevna Luntsova
,
Natalya Sergeevna Shkurko
,
Lyudmila Georgievna Sokolnikov
,
Olga Aleksandrovna Ivacheva

Keywords: Territory marketing, territory rebranding, urbanism, urban community

Article no: 23

Pages 174-180

Doi: 10.15405/epsbs.2021.11.23

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Original Article

Psychological Empowerment And Employer Branding: The Mediator Role Of Perceived Organizational Support

Erdem Ay
,
Yonca Deniz Gürol
,
Tuğba Karaboğa

Keywords: Psychological empowerment, employer branding, perceived organizational support

Article no: 9

Pages 93-103

Doi: 10.15405/epsbs.2021.02.9

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Original Article

Impact of Social Media Usage on Organisation Performance: Lesson From Covid-19 Pandemic

Siti Norhidayah Toolib
ORCiD ,
Wan Noordiana Wan Hanafi
ORCiD ,
Mafuzah Mohamad
ORCiD ,
Nur Lydia Natasha Mohd Dzurkarnain

Keywords: Social media, marketing and branding, customer relations and services, ınformation accessibility, organizational performance, small medium enterprise (SMEs)

Article no: 57

Pages 638-647

Doi: 10.15405/epfe.23081.57

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Original Article

Creating A City Brand Community In A Digital Environment

Elena A. Luneva
ORCiD ,
Natalya V. Katunina
ORCiD ,
Nataliya V. Puzina
ORCiD ,
Tatyana D. Sinyavets
ORCiD

Keywords: Branding, brand community, territorial marketing, city brand, population migration, Internet communications

Article no: 71

Pages 596-602

Doi: 10.15405/epsbs.2021.12.02.71

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Original Article

Organizational Happiness New Horizons: Human's Work Future, Employer-Branding and Cho's-Chief Happiness Officers

Patrícia Araújo
ORCiD

Keywords: Organizational happiness, employer branding, occupational health psychology, future studies

Article no: 17

Pages 186-198

Doi: 10.15405/epiceepsy.20111.17

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