INTEGRATING VISUAL LITERACY TEACHING INTO THE ENGLISH FOR SPECIFIC PURPOSES COURSE

The purpose of the study is to design a model of integration of visual literacy (VL) teaching into the English for specific purposes (ESP) course at university. The research has focused on the systemic characteristics of the structural components of the integrative model: learning objectives, learning outcomes, content and methodology of a VL-oriented ESP course. Integrative learning objectives of the ESP course are formulated as development of VL and improvement of English communication skills in university students in profession-related contexts. Visual literacy is defined as a combination of cognitive abilities to understand communication of visual messages, express ideas visually and think critically about visual messages. For assessing VL (learning outcomes) in students, the criterion-based scheme has been designed. The ESP course content integrates three basic components: VL-related content, theme-based content and language content. Integrative content instruction has been designed on the basis of several visual education approaches: full-spectrum visual learning, active and performance-based learning, critical thinking and visual mapping approaches. The methodology of the ESP course includes visual-based instructional strategies: “deep viewing” method, “reading circles” strategy, sketchnoting method and visual thinking tools. These strategies engage students in both visual literacy and communication practices in profession-related contexts. Integration of VL teaching into the ESP course brings additional benefits: development of students’ creativity, critical thinking skills and open-mindedness.


Introduction
The rise in visual communication in everyday life has led to a new understanding of the role of the visual in English teaching practices. Pictures, photos, video and other forms of visuals are no longer a decorative element in the language study but they can serve as meaningful objects for analysis, interpretation and communication in the English classroom (Goldstein, 2016). In order to understand, create and interpret visual images, students need to possess a group of special skills which make a person visually literate. As one of the important competencies in the modern world (Simbirtseva, 2013), visual literacy needs to be developed and assessed as one of the learning outcomes in the English classroom in addition to language skills: reading, writing, speaking and listening. At the same time, visual-based language instruction ensures creative meaningful communicative environment so students could be more engaged in different forms of communication, get more motivated in the classroom and, therefore, make better English language improvement (Suryanto, 2014).
The educational significance of VL has been highlighted by educators. The most important benefits of developing VL have been listed as follows: increase in all kinds of verbal skills, students' motivation and interest in all subjects, students' self-expression and their ability to better comprehend the today's world (Avgerinou & Ericson, 1997).
Much of the research on visual literacy and language learning has focused on identifying and evaluating the efficiency of visual literacy strategies for supporting the improvement of students' reading, listening, speaking and writing skills (Anderson et al., 2015;Bleed, 2005;Bowen, 2017;Brumberger & Northcut, 2013;Goldstein, 2016). Incorporation of VL elements in English language teaching has been discussed in the work by S. Suryanto (2014). The author has identified factors of successful integration of visual teaching into the English classroom: the space of teaching, display facilities, the students' role in the learning process, teachers' visual literacy, and assessment schemes. The importance of the use of visual images in ESP materials is highlighted in the study by Chalikandy (2013). According to the author, visual images in the ESP classroom increase the power of observation and reporting what is observed.
Also, the impact of video resources on cognitive capacities (grasping and memorizing skills) and development of vocabulary skills in the ESP class has been explored by Milosevic (2017).
However, there remain several aspects of VL teaching which are relatively little studied. For example, there is the need to carry out a systematic analysis of integrated visual and language education objectives, learning content and methodology. Another important issue for further discussion is concerned with approaches and principles of integration of visual education into the ESP class. Also, there are questions about the concept of visual literacy and the criteria of a visually literate person which need to be solved.

Problem Statement
The aim of the ESP course at university is to equip students with English skills for professionrelated situations. Traditionally, at universities the main impact is made on enlarging students' professionrelated vocabulary. Mastering vocabulary is mostly done through reading texts on professional topics followed by vocabulary and grammar activities, which make the learning process routine, uninteresting https: //doi.org/10.15405/epsbs.2021.12.84 Corresponding Author: Irina Kulamikhina Selection and peer-review under responsibility of the Organizing Committee of the conference eISSN:  695 and sometimes demotivating for both teachers and students. One of the greatest challenges for English teachers is to improve students' communication skills and raise their learning motivation and interest in the ESP classroom. In our opinion, a possible solution to this problem is integration of visual literacy teaching into the ESP instruction. The problem of our study is concerned with conceptualization and organization of a VL-oriented ESP course at universities for better learning outcomes both in relation to students' visual literacy and English communication skills.

Research Questions
This study discusses the following research questions:  What is visual literacy? How can visual literacy be observed and measured in students in the ESP class?
 What visual education approaches can be applied to ESP instruction?
 What are the specific content categories of visual education to be learned in the ESP course?
 What are the specific instructional strategies that will help students to improve their visual literacy and communication skills?

Purpose of the Study
The purpose of our study is to design an integrative model of VL teaching in the ESP course at university. In accordance with the purpose of the study, we set the following tasks:  to specify the concept of "visual literacy" and design a VL assessment scheme;  to specify integrated content categories of visual education;  to discuss pedagogical approaches and principles of visual education to be applied to the ESP instruction;  to choose effective instructional strategies which promote the development of visual literacy and communication skills in students.

Research Methods
The study is based on the systemic, critical thinking and student-centered approaches. Literature analysis on the issues of visual education, modeling method, conceptual ideas about the content of VL (Seels, 1994), VL Standards for Higher Education developed by the Association of College and Research Libraries (Hattwig et al., 2013) are methodologically important for conceptualization and organization of a VL-oriented ESP course.

Findings
The systemic approach to the design of a VL-oriented ESP course allows us to describe the main elements of the educational process (objectives, content and methodology) with the special emphasis on VL and communication. In general, educational objectives describe what students will know and be able to do by the end of the course. They define learning outcomes and focus teaching. In our study, the https: //doi.org/10.15405/epsbs.2021.12.84 Corresponding Author: Irina Kulamikhina Selection and peer-review under  Our first research question addresses the concept of VL. The problem of VL has been attracting a lot of interest in educators, since this term was first coined by John Debes in 1968. The systemic review of the VL concept has been undertaken by Avgerinou and Ericson (1997). The authors have attempted to establish a more accepted definition of VL and related notions. Besides the problem of definition of VL, other aspects have been in the focus of scholars' attention: parameters of VL (Avgerinou & Pettersson, 2011), principles and criteria for VL assessment (Bowen, 2017;Kędra, 2018), practical application of VL theories in the classroom (Brumberger & Northcut, 2013;Hattwig et al., 2013;Suryanto, 2014).
The literature review shows that VL definitions vary from very narrow to very broad explanations of the complexity of this concept with the interchangeable use of terms: ability, skills and competency. In general, VL comprises three main abilities: to read and interpret visual messages, to create visual messages and to evaluate visual messages critically.
Based on Seels's (1994) conceptual ideas about VL, we propose three-component VL model: We consider each component of VL as a cognitive ability to do activities specific to visual images.
Visual learning is an ability to understand communication of a visual message, to describe its topic and subject matter and to analyze the context. Visual communication is an ability to express ideas visually.
This ability is revealed in creating visual messages. Visual thinking is an ability to think critically about the meaning of a visual message and to evaluate the effectiveness of a visual as a means of communication. It is clear, these abilities need to be taught and assessed as learning outcomes together with communication skills in the ESP class.
Educational objectives must be observable and measurable. For assessing the improvement of students' VL, a curriculum approach can be used. VL abilities are assessed as they are manifested by students in a specific learning context in terms of the quality of a student's work or a performance of some kind (e.g., a mind map, a PowerPoint presentation, engagement in a guided discussion, etc.). This tradition involves the use of a criterion-related scheme. VL Standards for Higher Education developed by the Association of College and Research Libraries serve as the basis for designing the assessment https: //doi.org/10.15405/epsbs.2021.12.84 Corresponding Author: Irina Kulamikhina Selection and peer-review under responsibility of the Organizing Committee of the conference eISSN:  697 framework which fixes the progression of VL in students from Level 1 to Levels 2 and 3 (Hattwig, et al., 2013).
The structural analysis of VL and the assessment scheme serve as an instrument to observe and assess VL abilities in students. At the same time, they provide understanding of what to teach and how to teach in the VL-oriented ESP course. So the VL model and VL assessment scheme (Table 1) are used as the basis for course content design and instruction. 698 communicative situations; the language content is defined through grammar and vocabulary, language skills, functions and strategies (Poliakov, 2004).
Further important question of our study is concerned with the organization of instruction of the VL-oriented ESP course. This issue is closely connected with the question of visual education teaching approaches. comprehend the relationships between concepts, and memorize the details (Gangwer, 2009;Hartsell, 2015). Students can systemize learning content in the forms of maps, and organize their ideas for further oral practices. This approach also supports oral communication and higher-order thinking in the classroom.
The instruction of the ESP course is organized through the use of specific instructional strategies to teach particular VL abilities and communication skills in students.
Deep viewing method was developed by Ann Watts Pailliotet (1993). This method is used to teach students visual learning and visual thinking abilities in the process of communication about any form of the visual (photo, picture, video, etc.). This method involves three levels: 1. Literal observation; 2. Interpretation; 3. Evaluation. All students form smaller groups to discuss the visual at all three levels step by step. After each level of discussion, groups share their observations with the whole group for a broader picture of understanding the visual. It is useful to assign a coordinator in each small group who will manage the discussion and keep the group focused on the specific task of each level. Also, a list of useful phrases should be prepared by teachers to prompt the discussion. Since Deep Viewing involves listening, speaking, critical thinking and viewing; it offers a way to connect visual literacy and communication practices in the ESP classroom. This method also encourages students' teamwork, collaborative analysis and acceptance of others' points of view. 699 "Reading Circles" strategy that is transformed from text-based to visual-based "reading" (Table 2)  To identify all the elements of the picture and name them. To think about objects, scenery, colors, shapes.

Sample questions:
• What elements can you see in the foreground/background, etc.?
• What are the colors used in the picture?

Narrator Your task:
To describe what is happening in the picture.

Sample questions:
• Who is the person in the picture? What is his job? What is he doing? What is he going to do? • Where are the animals? What are the animals doing? What is going to happen with the animals? Connector https: //doi.org/10.15405/epsbs.2021.12.84 Corresponding Author: Irina Kulamikhina Selection and peer-review under  To interpret the meaning of the elements of the picture. To think about the objects, colors, foreground, background, style, etc. To express your own opinion and ask the members of your group questions about the elements and their meaning.

Sample questions:
• What is the meaning of the elements? • Which part of the picture is centrally focused?
• How do the elements create the meaning of the whole picture? Summarizer

Your task:
To summarize all the ideas from the group members and work out the caption to the picture and the message.

Sample questions:
• What is the title of the picture? • What text can accompany the picture?
• What does the painter want to say?
1. Sketchnoting method was developed by Mike Rohde (2013). It is useful for improving visual communication and visual thinking abilities in students. In general, sketchnotes are a way to visualize ideas in paper using images and words. Sketchnoting involves 3 steps: 1. Listening/reading/watching for ideas; 2. Analyzing ideas; 3. Mapping ideas. For sketchnoting, students need to learn basic sketchnote patterns (linear, radial, vertical, modular, skyscraper, path, popcorn). Sketchnoting can be used to organize oral speech or to fix main ideas of the written/audio/media text. This method brings real learning benefits: it helps to evaluate ideas and focus on the most important ones to be fixed in the visual way.
Besides, it promotes students' memory skills and concentration: students are better at remembering information after it has been visually fixed. Also, students develop their creativity while sketchnoting.
2. Visual thinking tools. These include different types of maps (mind/concept/thinking maps), visual matrixes, collages, and other graphic organizers.
Mind maps are used to organize information visually in the hierarchical order. They show relationships among pieces of information and their relevance to the central idea. Students can organize a large amount of information in an easy-to-read visual form. First, the central idea is defined and placed on a sheet of paper, and then core ideas directly related to the central idea are identified and linked to it as tree branches. The students are encouraged to use different colors, symbols, even simple drawings to represent groups of ideas.
Thinking Maps include eight thinking process maps developed by Dr David Hyerle (2014). They focus on the development of the eight fundamental cognitive processes. They must be introduced to students as tools for organizing information in the visual form. Students can learn to use different maps together and become experienced in choosing which thinking map fits the immediate learning content.
These thinking maps can be effectively used in content-specific learning (Figures 3-5).
https: //doi.org/10.15405/epsbs.2021.12.84 Corresponding Author: Irina Kulamikhina Selection and peer-review under  Examples of students' sketchnotes on the topic "Food preservation" Figure 3. https://doi.org/10.15405/epsbs.2021.12.84 Corresponding Author: Irina Kulamikhina Selection and peer-review under  Examples of students' mind maps Figure 4. https://doi.org/10.15405/epsbs.2021.12.84 Corresponding Author: Irina Kulamikhina Selection and peer-review under  Visual matrix is another visual thinking tool developed by Kolesnik (2009). It can promote students' creative visual thinking in many ways. It helps to generate ideas about the topic, establish relationships between images. Visual matrixes can be made by teachers or students, and they can be used with different teaching or learning purposes: students can be engaged in the discussion about a visual matrix; teachers can present a new topic or topical vocabulary with a visual matrix; students can drill new vocabulary and grammar patterns; or create stories, etc. There are examples of visual matrixes made by students as homework with further discussion about cultural differences in the ESP classroom ( Figure   06). Figure 6.

Examples of students' visual matrixes
Making collages is another visual thinking strategy which encourages creative expression and imaging thinking in students. A collage is an alternative to a poster or a visual matrix. It represents ideas in the visual form. Collages can be used as a communicative stimulus for group discussions, making stories or making speeches on the topic. Collages like other visual thinking tools generate enthusiasm and motivation for the language use, engage students with integrated visual and language content. Here are examples of students' collages made for self-presentations in the ESP classroom ( Figure 07). https://doi.org/10.15405/epsbs.2021.12.84 Corresponding Author: Irina Kulamikhina Selection and peer-review under  To sum up, the main educational elements such as learning objectives and outcomes, content and methodology have been described in the study with the special emphasis on VL integrated into ESP class.
By employing the method of modeling, we attempt to conceptualize the integration of VL teaching in the ESP course ( Figure 08). Modeling method helps to systematize the knowledge about structural elements of the ESP course and gives ways of more holistic description of integrative VL and communication skills teaching. Also, this method is used to represent the conceptualization of VL-oriented ESP course visually. https://doi.org/10.15405/epsbs.2021.12.84 Corresponding Author: Irina Kulamikhina Selection and peer-review under

Conclusion
The study has discussed systemic characteristics of VL teaching integrated in the ESP course. The research has focused on the specificity of learning objectives, learning outcomes, content and methodology of a VL-oriented ESP course. Integrative learning objectives of the ESP course are defined as development VL and improvement of English communication skills in university students in profession-related contexts.
The problem of VL conceptualization has been addressed on the basis of Seels's VL theory. A three-component VL model, including visual learning, visual communication and visual thinking, has been proposed in the study. We have defined the concept of VL as a combination of cognitive abilities to understand communication of visual messages, express ideas visually and think critically about visual messages. For assessing the progression of VL (learning outcomes) in students, the criterion-based scheme has been designed.
The ESP course content is integrative as it combines three basic contents: VL-related content, theme-based content and language content. Integrative content instruction has been designed on the basis of several visual education approaches: full-spectrum visual learning, active and performance-based learning, critical thinking and visual mapping approaches.
The methodology of the ESP course has been defined by the specific instructional strategies: "deep viewing" method, "reading circles" strategy, sketchnoting method, visual thinking tools. These strategies engage students in both visual literacy and communication practices in profession-related contexts.
Moreover, they promote students' creativity, critical thinking and open-mindedness. https://doi.org/10.15405/epsbs.2021.12.84 Corresponding Author: Irina Kulamikhina Selection and peer-review under responsibility of the Organizing Committee of the conference eISSN:  706 As a result, an integrative model of VL teaching in the ESP course has been designed. It gives a more holistic description of integration of VL teaching in the ESP course.