THE DEVELOPMENT OF A HIGHER EDUCATIONAL INSTITUTION IN MODERN CONDITIONS

Global transformations that happen in all spheres of human life require people to response to them timely and adjust to the new conditions of living. Globalization and rapid development of information technologies make universities to develop and get ready for tough competition for a potential student. The university in modern conditions has to show its capacity and effectiveness both to the consumer of services and to the state represented by the Ministry of Science and Higher Education of the Russian Federation. This article considers the main problems that a modern educational system faces such as: providing innovative development of education; using ICT in the learning process; personnel security; commercialization of a university; awareness of the importance of a university. The authors consider solving these issues by the example of the Chechen State University. We came to the conclusion that the formation of the university as an equal participant in the development of the region and the country requires adapting to the modern economic trends. At the same time, there has to be a balanced approach to solving this problem. Initially, we should recognize the priority of the educational cycle over the economic and other aspects of the university's activities. The main efforts of all the processes should be aimed at the effectiveness of the educational process.


Introduction
Global transformations taking place in the world in all spheres of human life require constant monitoring of these processes, timely response to them and the ability to adapt to them. Greater openness of borders for interaction and the rapid development of information and communication technologies promote and push universities to the transition from a period of stagnation to development, to readiness for tough competition for a potential student, to ensure their "attractiveness" for the consumer of services, the employer. The university must show its capacity and effectiveness of the chosen vector of development both to the consumer of services (student, employer) and to the state represented by the Ministry of Science and Higher Education of the Russian Federation. All this forces educational organizations to be more open. Universities should become open systems that closely interact with the external environment. Greater openness also presupposes a greater influence of external factors on intrauniversity processes, which predetermines the impossibility of developing a university in isolation from the socio-economic development of the region. A situation arises when the scientific potential of universities and graduating specialists should contribute to the successful development of the region, while regional employers interested in scientific support of their projects and in highly professional personnel are interested in strong universities in their region. Based on the need for a close relationship between the university and the employer at the state level, the need for employers to participate both in the educational process itself and in the development of educational programs is enshrined in regulatory documents. The possibility of creating appropriate joint departments at enterprises has been secured. The digitalization of the activities of organizations and institutions, to which much attention is paid at the federal level, is called upon to become an effective toolkit in solving these challenges of our time.

Problem Statement
An important factor that ensures the competitiveness of the university in modern conditions, its attractiveness for school graduates is both the use itself and the efficiency of using modern ICT in the educational process and in other areas of its activity, as well as the degree of development of innovative activities in the educational sphere of the university.

Research Questions
In accordance with the new trends, the development of the University should be primarily innovative. Innovative activity in education implies the functioning of a system of interrelated actions https: //doi.org/10.15405/epsbs.2021.11.121 Corresponding Author: Kutuev Ruslan Azaevich Selection and peer-review under responsibility of the Organizing Committee of the conference eISSN:  905 aimed at reforming education, solving problems existing in the education system. Characterizing the target settings implemented by innovative activities, let us turn to the Federal Law "On Education in the Russian Federation", which notes that it is "focused on improving the scientific and pedagogical, educational, methodological, organizational, legal, financial and economic, personnel, material and technical provision of the education system" (On Education in the Russian Federation, 2012). This task is especially acute for regional universities, claiming to be the leading university in the region. It should accumulate all the advanced ideas in a particular area. It should be a generator of ideas that ensure the stability and prosperity of the region, and the country as a whole. To be the main supplier of highly qualified, competitive-ready professionals.

Purpose of the Study
Of course, the university will not release a 100% ready-to-work specialist. It is unlikely that this is the main purpose of training. In our opinion, the main task of an educational institution is to prepare a specialist who is able to think, analyze, generalize and draw the correct conclusions, prepared to substantiate and implement innovative projects in various fields. In fact, at the present stage, education is focused not so much on the transfer of knowledge as on the mastery by students of basic competencies that allow them to find the necessary knowledge.
In our opinion, today, several problems arise before the education system in the light of the tasks that it faces: 1. providing innovative development of education; 2. effectiveness of using ICT in the learning process; 3. personnel security; 4. commercialization of a university; 5. awareness of the importance of a university, as one of the active participants in work with youth and in the formation of a comprehensively developed personality.

Research Methods
The most acutely identified problems are manifested in the post-crisis situation. How to deal with them? How to solve these problems? Consideration of these issues is given by the example of the Chechen State University.

1.
Innovative activity in education is primarily a system of interrelated actions aimed at changing, improving the established practice of education, at solving problems existing in the education system. The Federal Law "On Education in the Russian Federation" notes that it is "focused on improving the scientific and pedagogical, educational, methodological, organizational, legal, financial and economic, personnel, material and technical support of the education system" (On Education in the Russian Federation, 2012). One of the key questions in training a specialist is when to start training? With the choice of a narrow specialization? From the first year? The answer is obvious. From school. Now there is a lot of criticism in the university environment of the Bologna system. What is it connected with? A careful study of the criticism shows that it is not the fundamental principles of the https: //doi.org/10.15405/epsbs.2021.11.121 Corresponding Author: Kutuev Ruslan Azaevich Selection and peer-review under

Findings
Another very important aspect is half-heartedness in decision-making in this area. As a result, at a certain stage, some "roughness" appears in the process of "grinding" the new system to fit the traditional education system, to its methodology, which is more focused on the unconditional authority of a scientist and teacher, on a combination of a student and a teacher, on the methodology in which the university, the ministry decided what, when and how to study the student. In conditions when high-quality training of a specialist began only after choosing a specialization, this was the only correct way to prepare a graduate.
The long leadership of the USSR in various scientific fields is a confirmation of this. However, with greater openness of borders in various areas, including the declared desire of European countries and Russia to create a single educational space, which is facilitated by the development of new information technologies and the possibility of their effective application, makes us reformat structurally and methodologically. This is where the first methodological crisis arises. In accordance with the Bologna system, the student himself determines his so-called "scale (trajectory) of learning". But is our freshman ready for this? Unfortunately, more often than not. As a result, we get a kind of hybrid: not a full-fledged Bologna system, and not a traditional form of education.
One of the key points in solving this problem, in our opinion, is the creation of a fully functioning scheme: "school-university-production".
An example of the effectiveness of the "school-university" scheme is the Moscow State University, Moscow Institute of Physics and Technology and other leading universities of the country, which have been working in this direction since Soviet times and, not to a small extent, thanks to this scheme, have achieved such high results. By projecting this scheme onto our region, we would add "production" here as well. This is due to the need for an urgent restoration and creation of a modern production sphere of the republic designed to meet both the present and future needs of the region. Taking into account the role and importance that was assigned by the Head of the Republic, Hero of Russia R.A.
Kadyrov to Chechen State University, the rigid linking of the "school-university" scheme to production is, in our opinion, logical and justified. At the same time, this scheme "spurs" various branches of production to create sectoral training programs, taking into account their development programs, stimulates their more active participation in the preparation and education of students. It will help to move away from formalism in this matter. Certain steps in this direction are already being taken. In addition to participating in the implementation of the educational process in accordance with the requirements of the Federal State Educational Standards, representatives of potential employers are invited as "observers" when passing the final attestations. Often, they also select specialists there. This is in addition to the traditional annual job fair. Active work is being carried out among high school students. An important role is played by attracting schoolchildren to the work of various workshops at the faculties. In addition to the already traditional university Olympiad among schoolchildren, research is also carried out in the form of a questionnaire to determine the existing priority trends in the choice of a profession among high https: //doi.org/10.15405/epsbs.2021.11.121 Corresponding Author: Kutuev Ruslan Azaevich Selection and peer-review under responsibility of the Organizing Committee of the conference eISSN: 2357-1330 907 school students. Here are some illustrations of such a sociological study conducted among graduate schoolchildren by the career guidance department of the Chechen State University: The purpose of this sociological study is to analyze the reasons that influence the choice of a university and the direction of study of students.
The object of the research is 11th grade students of general educational institutions of the Chechen Republic.
The subject of the research is the factors that a student operates when choosing a university and a direction of study.
Sociological research objectives are:  to determine what is the motive for obtaining higher education;  to identify the criteria by which applicants are guided when choosing a university and a field of study.
The method of collecting information is a survey through an online survey. The online survey included 10 questions. Here we will give answers to just a few of them: To the question "Do you consider education at a university a prerequisite for a successful career?" the students responded as follows ( Figure 1).
Yes, you can achieve great success with a higher education No, higher education is not necessary for the career success Other Results of the survey Figure 1.
 Yes, you can achieve great success with a higher education (90 % of the respondents);  I prefer to get secondary vocational education (9 % of the respondents);  I do not plan further education after school (1 % of the respondents).
To the question "What are you guided by when choosing the university you want to enter?" the students responded as follows: (This question had one or more answers)  High quality education (4820 people).
 The prestige of the university (1560 people).
 Availability of budgetary places (1502 people).
 University rating (755 people). To the question "What sources of information do you trust more when choosing a university?" the students responded as follows: (This question had one or more answers)  University website (2597 people To the question "What higher or secondary vocational educational institution of the Chechen Republic do you plan to enter?" students answered as follows (Table 01). 909 It was unexpected for us that in the first place among the demanded directions was "Biology", and the top ten included "History", "Chemistry" and "Philology". The possibility of further employment also played a significant role in choosing a profession. It is here that the provision of close interaction and fullfledged functioning of the "school-university-production" scheme comes to the fore.
Another element designed to adapt our education system to world standards is the network form of educational programs (On Education in the Russian Federation, 2012), which is receiving great attention at the present stage, since this form of interaction provides greater academic mobility and a wider range of knowledge in the required areas. More fully characteristics and tasks of network learning are given in (Vesna & Guseva, 2013):

Characteristics:
 "is organized mainly according to promising educational programs, as a rule, of an interdisciplinary nature, in order to train personnel for large industry, scientific and other projects;  allows forming unique competencies that are in demand, first of all, in rapidly developing sectors of the economy;  provides the possibility of using in educational activities along with the resources of educational organizations, material and human resources of other organizations: scientific, industrial, medical, cultural organizations, etc."

Tasks
 "training of personnel with unique competencies in demand in the labor market of priority sectors of the sectoral and regional economy and the labor market;  improving the quality of education by integrating the resources of partner organizations in priority areas of sectoral, inter-sectoral and regional development in accordance with international standards;  introduction of the best examples of domestic and foreign practices in the educational process for the development of applied research for the needs of enterprises in the industry and the region." The work (Vesna & Guseva, 2013) fully reveals the whole paradigm associated with the network form of learning. However, the mechanisms of its implementation cause some fear and caution. It is important here that a university that is not basic in a network for a particular educational program does not withdraw itself from the development of this educational program on its basis, despite its "status" in this combination. Despite the external attractiveness and validity of this form of interaction, there is a certain danger here for regional and peripheral universities. The desire to report on their cooperation with one or another top university for the momentary satisfaction with "work" in conjunction with a leading university should not be a priority. Blind following as a follower can lead to the gradual "extinction" of key fundamental directions. Regional universities should be interested in supporting and developing these areas on their basis. Universities should progress towards development. An important role in ensuring the innovative development of the university is played by the full functioning of the management adapted to modern realities in the educational environment. The key role in ensuring the relevant goals and objectives is played by the education quality management system (QMS) created by the order of the Federal Agency for Education "On the development and implementation of an intra-university education quality management system in higher educational institutions" (No. 304 as of 03.12.04). The main task of the QMS is to become a universal management tool to ensure high efficiency of the University's activities, which implies high-quality "products" at the output, which correspond to the modern world conjuncture. A number of events at the federal and regional levels devoted to this issue have shown that two approaches are noted in solving this issue: 1. Formal. Such a service is created under the subordination of the vice-rector for academic affairs and is engaged in purely ensuring control over the educational cycle.

Informal. A similar service is being created under the direct subordination of the rector, and it is
a key tool in the management of the organization.
The priority of the second approach is obvious, since the activities of all services, including financial, personnel, economic, are aimed at improving the quality of education. This education quality management service is essentially designed to organize, manage and monitor the effectiveness of all processes at the university. Organize and provide methodological support to the processes. Test the existing management structure and, if necessary, submit proposals for the management's consideration to adapt this system to newly emerging external changes.
The achievement of the declared goals of the university depends on the efficiency of the functioning of this system. It should be noted that the Chechen State University was the first in the Republic and one of the first in the North Caucasus Federal District to introduce a full-fledged QMS system.
Thus, innovativeness in education for us is not just a declared concept, but a vital condition for the formation and further development of the republic's economy.  Kadyrov, was a restoration of the republic's universities in the city of Grozny, which was extremely important from the political side as well. The task of the earliest possible restoration of the entire education system was defined as the primary one. At the cost of the incredible efforts of Kadyrov A-Kh., the universities were preserved and restored.
In these conditions, the leadership of the Republic aimed the universities at preserving the personnel potential that still remained in the Republic.
The significance and role assigned to universities in that period was paramount. In the conditions of the complete absence of secondary specialized educational institutions, universities were called upon to lure as many young people as possible into their walls in order to fence them from the harmful influence of the street and various kinds of extremist movements. The next stage is full-fledged staffing and technical support, in order for students to receive full, high-quality knowledge.
In this direction, two solutions are justified: In our opinion, it is this kind of work that is designed to contribute to a more harmonious adaptation of a graduate of the school to the university, when he systematically visits the university, its laboratories. Learns the inner life of a particular faculty. All this just brings him to meaningful actions from the first year, to greater independence in the process of organizing his studies in accordance with the Bologna system. To ensure continuous education, the university has a lyceum, two colleges (one of them is medical) and an institute of additional vocational education.
More thoughtful actions on the part of students in terms of organizing their studies at the university and more flexible reciprocal action of the university in terms of ensuring the rights of students in the field of education, the ability and will of the university to move away from certain stereotypes will contribute to the preparation of our students in accordance with world standards, at the same time, not allowing blind copying of European methods. A systematic approach to innovations in the educational objectives over market ones, the ability to maintain a balance between these areas, understanding that the main thing in a university is an educational paradigm that meets the challenges of the 21st century. At the same time, the development strategy of the university cannot be successful without taking into account market realities. To solve educational problems, the university must have money, good management, marketing, appropriate advertising and consumer orientation.
As noted in (Asaul & Kaparov, 2007), "the economic function plays the main -after the educational -role within a Russian university and is generally inherent in both state and private Russian universities..." (p. 52). One of the elements of this function is the commercialization of education. A sharp decrease in state-funded places makes it almost impossible to study at a university for many talented graduates of schools and technical schools. Moreover, this trend continues. Higher education turns out to be affordable only for the elite. Certainly, higher education should be elite; however, elitism in this case should not imply the possibility of educating financially secure students, but the elitism of education itself, its quality, and a high level of educational services provided. The solution to this problem is possible with an integrated approach.
Along with the quality of the educational services provided during the period of tough competition for students, household issues also play an important role: accommodation, leisure, etc. To solve this problem, a modern university campus is being built at ChSU on an area of 1 hectare. A modern residential complex was put into operation. There are two university swimming pools. All this raises the attractiveness of ChSU for applicants, including the so-called "contract soldiers". Another factor in the attractiveness of a university is the presence of a partner university from top domestic and foreign universities, the possibility of obtaining a second diploma. it has a common system of moral landmarks, when the country maintains respect for the native language, for the original culture and for the original cultural values, for the memory of their ancestors, for every page of our national history. It is this national wealth that is the basis for strengthening the unity and sovereignty of the country, serves as the basis of our daily life, the foundation for economic and political At the moment, the federal authorities are aware of the need for a more thought-out youth policy.
Over the past ten years, a number of documents have been adopted at the federal level designed to raise work with youth to a higher quality level (Fundamentals of the state youth policy…, 2014; On youth policy in the Russian Federation, 2020; Patriotic education of citizens of…, 2015). Various scientific https: //doi.org/10.15405/epsbs.2021.11.121 Corresponding Author: Kutuev Ruslan Azaevich Selection and peer-review under responsibility of the Organizing Committee of the conference eISSN:  914 studies are being carried out in this area, according to the results of which specific steps are proposed in the framework of youth policy in Russia (Danilyuk et al., 2014;Kalimullin, 2013;Pokatylo et al., 2014).

Conclusion
In a situation of tough, competitive struggle in the economic, political, and ideological spheres, an uncompromising struggle is going on for the minds of the younger generation. And our task is not to let their brains get clouded and direct them along the path of creation and development. Everything is intertwined here: both education and educational work.
Thus, the formation of the university as an equal participant in the development of the region and the country presupposes the comprehensive development of an educational organization adapted to the new economic trends of the 21st century. At the same time, there must be a balanced approach to solving this problem. Initially, there should be an understanding of the priority of the educational cycle over the economic and other aspects of the university's activities. The efforts of all processes should be aimed at the effectiveness of the educational process.