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Original Article

Social Media Efficacy for Sustainability in SMEs: The Role of Innovation Practices

Seow Ai Na
,
Choong Yuen Onn
,
Choe Kum Lung

Keywords: SMEs, innovation practices, business performance, social media efficacy, business model

Article no: 29

Pages 287-297

Doi: 10.15405/epsbs.2019.08.29

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