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Displaying 18 articles of 18 total result(s).
Original Article

An Exploratory Study of Muslim Consumers’ Expectation of an Islamic–Based Retail Store and Their Patronage Motive

Waida Irani Mohd Fauzi
,
Sany Sanuri Mohd Mokhtar
,
Rushami Zien Yusoff

Keywords: Store attributes; patronage behaviour; Muslim consumer; Islamic; positioning and retailing

Article no: 103

Pages 731-736

Doi: 10.15405/epsbs.2016.08.103

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Original Article

Factors Influencing The Propensity To Purhase Private Label Brands (PLBS)

Nor Azila Mohd Noor
,
Tunku Nur Atikhah Tunku Abaidah

Keywords: Private label brands (PLBs), retail store, store image, perceived quality, perceived risks.

Article no: 41

Pages 463-472

Doi: 10.15405/epsbs.2020.10.41

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Original Article

Artificial Intelligence Technologies In The Marketing Practice Of Russian Retail Companies

Olesya V. Ivanchenko
,
Olga N. Mirgorodskaya
,
Elena V. Baraulya
,
Alina O. Perepelitsa

Keywords: Artificial intelligence, marketing, retail

Article no: 42

Pages 373-381

Doi: 10.15405/epsbs.2022.08.42

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Original Article

Exploring Facebook Marketing Strategy In Healthcare Retailer: Case Study Of Watson Malaysia

Navitra Mariappan
,
Nor Hasliza Md Saad

Keywords: Facebook, marketing strategies, customer engagement, healthcare retailer, e-commerce, social media.

Article no: 57

Pages 651-661

Doi: 10.15405/epsbs.2020.10.57

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Original Article

Analyzing The Affects Of Experiential Value Dimensions On Customers’ Extra-Role Behavior

Amjad Shamim
,
Zulkipli Ghazali
,
Muhammad Nawaz
,
Zaheen Khan

Keywords: Experiential value, consumer behavior, citizenship behavior, SEM, retailing

Article no: 76

Pages 712-719

Doi: 10.15405/epsbs.2018.07.02.76

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Original Article

Improvement Of The Financial Security Level Assessment Methodology For Retail Trade Organizations

Irina Romanova
,
Natalya Berdnikova

Keywords: Assessment of the level of financial security, indicator method, organization of retail trade

Article no: 257

Pages 2302-2315

Doi: 10.15405/epsbs.2021.09.02.257

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