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Displaying 10 articles of 19 total result(s).

Original Article

Artificial Intelligence Technologies In The Marketing Practice Of Russian Retail Companies

Olesya V. Ivanchenko
,
Olga N. Mirgorodskaya
,
Elena V. Baraulya
,
Alina O. Perepelitsa

Keywords: Artificial intelligence, marketing, retail

Article no: 42

Pages 373-381

Doi: 10.15405/epsbs.2022.08.42

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Original Article

Exploring Facebook Marketing Strategy In Healthcare Retailer: Case Study Of Watson Malaysia

Navitra Mariappan
,
Nor Hasliza Md Saad

Keywords: Facebook, marketing strategies, customer engagement, healthcare retailer, e-commerce, social media.

Article no: 57

Pages 651-661

Doi: 10.15405/epsbs.2020.10.57

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Original Article

Resources and Capabilities of Malaysian Retailers’: A Systematic Review Toward Competitive Advantage

Norfazlirda Hairani
ORCiD ,
Zuraimi Abdul Aziz
ORCiD

Keywords: Competitive advantage, capabilities, logistics, retailers, resources, systematic review

Article no: 40

Pages 474-484

Doi: 10.15405/epsbs.2024.05.40

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Original Article

Improvement Of The Financial Security Level Assessment Methodology For Retail Trade Organizations

Irina Romanova
,
Natalya Berdnikova

Keywords: Assessment of the level of financial security, indicator method, organization of retail trade

Article no: 257

Pages 2302-2315

Doi: 10.15405/epsbs.2021.09.02.257

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Original Article

An Exploratory Study of Muslim Consumers’ Expectation of an Islamic–Based Retail Store and Their Patronage Motive

Waida Irani Mohd Fauzi
,
Sany Sanuri Mohd Mokhtar
,
Rushami Zien Yusoff

Keywords: Store attributes; patronage behaviour; Muslim consumer; Islamic; positioning and retailing

Article no: 103

Pages 731-736

Doi: 10.15405/epsbs.2016.08.103

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