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Displaying 50 articles of 333 total result(s).

Original Article

Approaches To Evaluating The Effectiveness Of Marketing Decisions In Branding Policy

O. V. Yudakova

Keywords: Branding, effectiveness of marketing decisions, effectiveness of marketing decisions, external effectiveness and internal effectiveness, integrated brand effectiveness

Article no: 64

Pages 532-537

Doi: 10.15405/epsbs.2021.04.02.64

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Original Article

Valuation Methodology Of The Regional Labor Market Conditions

Ekaterina Georgievna Zinovyeva
,
Margarita Vladimirovna Kuznetsova
,
Natalya Sergeevna Shkurko
,
Anna Viktorovna Mikhailova
,
Agafia Dmitrievna Efimova

Keywords: Labor market, regional market, index approach, social partnership

Article no: 232

Pages 1761-1769

Doi: 10.15405/epsbs.2021.11.232

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Original Article

Negative Phenomena in Social Sphere of Miners’ Towns and Settlements during Transition to Market Economy (1992–1999)

Igor S. Solovenko
,
Tatiana S. Kust
,
Petr P. Rumyantsev

Keywords: Russia; miners; protests; social problems; market transformations

Article no: 9

Pages 59-68

Doi: 10.15405/epsbs.2016.02.9

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Original Article

Innovative Projects And Public-Private Partnership Programmes Financing

A. D. Kasatov*

Keywords: Financing, innovative project and program, public-private partnership, sources and methods of financing, partnership capital market, weighted average cost of capital

Article no: 69

Pages 477-483

Doi: 10.15405/epsbs.2020.03.69

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Original Article

Higher Education Market Segmentation Of The North-Western Federal District Of Russia

Alexander E. Sudarikov
,
Eduard Kh. Muratbakeev
,
Marianna V. Voronina
,
Alexandra A. Sudarikova

Keywords: Higher education market segmentation, cluster analysis, questioning, applicant

Article no: 110

Pages 951-960

Doi: 10.15405/epsbs.2019.03.02.110

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Original Article

Alternative Pension Capital: Opportunities Of The Russian Financial Market

Yalmaev Rustam Alievich
,
Lyubov Vladimirovna Grigoryeva
,
Oxana Yurevna Vatyukova

Keywords: Alternative pension capital, pension protection, financial market, pension

Article no: 223

Pages 1693-1701

Doi: 10.15405/epsbs.2021.11.223

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Original Article

The Correlations Between Environmentalist Consumer Behavior And Personal Values

F. Burcu Candan
,
Bilsen Bilgili
,
Tayfun Güven

Keywords: Environmentalist consumer, environmentalist purchasing behavior, environmentalist marketing, personal values

Article no: 54

Pages 641-654

Doi: 10.15405/epsbs.2019.01.02.54

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Original Article

Spain'S Large Business Investment Policy In Latin America Under The Ibero-American Economy

Oksana Taymurazovna Tsutsieva
,
Marina Ibragimovna Tsogoeva
,
Madina Tamerlanovna Sikoeva
,
L.R. Gazyumova

Keywords: Ibero-American economy, investment cooperation, mergers and acquisitions, investment activity, financial market

Article no: 147

Pages 1115-1122

Doi: 10.15405/epsbs.2020.10.05.147

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Original Article

Digital Marketing And Digital Transformation Of The University

E. N. Sheremetyeva
,
L. A. Gorshkova
,
N. V. Mitropolskaya-Rodionova

Keywords: Conceptual model of digital university, challenges of technological transformations in higher education, distance learning, digital marketing, digital marketing tools

Article no: 20

Pages 158-166

Doi: 10.15405/epsbs.2021.04.02.20

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Original Article

Consumers’ Perception Of Agricultural Market Products In Selangor: A Preliminary Study

Ida Farina Muhammad Yunus
,
Kamisah Supian
,
Aznita Ahmad
,
Sharifah Hilmi Syed Abdullah
,
Norhaila Sabli

Keywords: Agricultural markets, price, quality products,trustworthiness

Article no: 14

Pages 141-154

Doi: 10.15405/epms.2022.10.14

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Original Article

Labour Markets Of Largest Cities Of Russia: Comparative Analysis Of Main Indicators

Aleshkina Olga Vyacheslavovna
,
Apokina Kristina Valeryevna
,
Vishnevskaya Nina Gennadievna
,
Galina Albina Eduartovna
,
Khamadeeva Zulfiya Anvarovna

Keywords: Labour market, urbanization, large city, unemployment

Article no: 11

Pages 94-101

Doi: 10.15405/epsbs.2019.03.02.11

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Original Article

Influence Of Gender And Place Of Residence On Education And Employment Accessibility

Inna Popova
,
Nadezhda Sivrikova
,
Tatyana Ptashko
,
Artem Perebejnos
,
Natalya Artemeva

Keywords: Access to work, access to education, inequality, youth, labor market

Article no: 66

Pages 507-514

Doi: 10.15405/epsbs.2020.12.66

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Original Article

Issues On The Employment Of Students With Disabilities In Inclusive Higher Education

E.A. Mitrofanova
,
S.A. Grishaeva

Keywords: Professional orientation, employment, students with health limitations, inclusive higher education, regional labor market, quoted jobs.

Article no: 172

Pages 1697-1705

Doi: 10.15405/epsbs.2019.03.172

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Original Article

The Model Of It Service For Employment Of People With Disabilities

Oksana A. Khokhlova
,
Ayuna Ts. Choizhalsanova
,
Alvira V. Bazarova
,
Lubov N. Saibonova

Keywords: Employment, IT service, labor market, modeling, people with disabilities

Article no: 92

Pages 767-777

Doi: 10.15405/epsbs.2021.07.92

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Original Article

Adoption Of Green Marketing Strategy: A Conceptual View Based On Stakeholder Theory

Husna Ara
,
Jasmine A. L. Yeap
,
Siti Hasnah Hassan

Keywords: Green marketing strategy, stakeholder pressures, stakeholder theory, sustainability performance.

Article no: 22

Pages 241-249

Doi: 10.15405/epsbs.2020.10.22

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Original Article

Market Infrastructure Of The Region: Concept, Basic Principles Of Formation And Functions

Zina Abdulovna Arsahanova
,
Alklychev Alklich Magomedovich
,
Svetlana Vladimirovna Galachieva
,
Sitohova Tatyana Elzarikoevna
,
Selimhanov Zaurbek Aslambekovich

Keywords: Market infrastructure, institutions, regulation mechanisms, market processes

Article no: 373

Pages 2819-2828

Doi: 10.15405/epsbs.2020.10.05.373

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Original Article

The Relationship Between Innovation Capabilities, Differentiation Strategies And Market Performance

Filiz Sivaslioğlu
,
Özgür Ömer Ersin
,
Cemal Zehir

Keywords: Differentiation strategies, innovation capabilities, market performance

Article no: 10

Pages 104-117

Doi: 10.15405/epsbs.2021.02.10

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Original Article

Product Market Share Using A Model Of Two Competitors

Olga Vladimirovna Baryshnikova
,
Danil Konstantinovich Gek
,
Vladislav Viktorovich Kukartsev
,
Alesya Evgenievna Pilipenko
,
Yuliya Sergeevna Bets
,
Stanislav Vyacheslavovich Apanasenko

Keywords: Simulation model, dynamics, market, share, Powersim, visualization

Article no: 251

Pages 1902-1909

Doi: 10.15405/epsbs.2021.05.251

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Original Article

Convergence Media Platforms As A Mean Of Media Education

Roman Sevastenko
,
Elizaveta Muzykant
,
Elena Burdovskaya
,
Victor Barabash
,
Valerii L. Muzykant*

Keywords: Convergent media platforms; media space; media market; media texts; integration; creolized texts; media-stylistics; WEB 2 concept.

Article no: 46

Pages 406-418

Doi: 10.15405/epsbs.2020.01.46

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Original Article

Analyzing the Effectiveness of Social Media Marketing Original Research Article

Haslinda Musa
,
Fadhlur Rahim Azmi
,
Namirah Ab Rahim
,
Abdul Samad Shibghatullah
,
Norfaridatul Akmaliah Othman

Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances

Article no: 2

Pages 4-10

Doi: 10.15405/epsbs.2016.08.2

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Original Article

Digital Technologies In The Design Field: From Marketing Research To Product Development

I. V. Khristoforova*
,
A. B. Demenkova
,
T. N. Arkhipova

Keywords: Design, digital technology, marketing research, design of new products, assortment formation, hats

Article no: 126

Pages 877-881

Doi: 10.15405/epsbs.2020.03.126

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Original Article

Forecasting Of The Cost Of Building Materials In A Volatile Market

Irina N. Khaimovich
,
Olga V. Didkovskaya

Keywords: Building materials market, forecast mathematical model, neural network modeling, pricing forecasting

Article no: 29

Pages 258-268

Doi: 10.15405/epsbs.2022.08.29

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Original Article

Personal Sales Focused on Improving the Psychological Wellbeing of Customers in the Context of Relationship Marketing

Elena S. Kiseleva
,
Vasily V. Yeryomin
,
Tatyana V. Filippovaa
,
Elena V. Yakimenko

Keywords: Personal sales, principles of personal sales, relationship marketing, relationship marketing principles, marketing complex, psychological approach

Article no: 36

Pages 270-278

Doi: 10.15405/epsbs.2016.02.36

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Original Article

Application Of Relative Strength Index Oscillator For Equity Portfolio Construction In Malaysia

Syaima’ Khairudin
,
Siti Masitah Elias
,
Karmila Hanim Kamil
,
Nurhatiah Ahmad Chukari

Keywords: Islamic stock, market timing, relative strength index, RSI (14, 30/70)

Article no: 4

Pages 33-43

Doi: 10.15405/epms.2022.10.4

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Original Article

Influence Of Life Quality Factors On The Cities’ Attractiveness In Russia

I. V. Khristoforova*
,
T. V. Kharitonova
,
O. I. Vapnyarskaya

Keywords: Life quality, regional economy, marketing of territories, cities’ attractiveness, socio-economic conditions

Article no: 125

Pages 871-876

Doi: 10.15405/epsbs.2020.03.125

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Original Article

Narrative Persuasion and Consumer Engagement by Malaysian Social Media Influencers

Muhammad Zulhilmi Mohd Nasaruddin
ORCiD ,
Ameiruel Azwan Ab Aziz
ORCiD ,
Ariff Imran Anuar Yatim
ORCiD

Keywords: Influencer Marketing, Malaysian, Persuasive Strategy, Social Media, Social Media Influencer

Article no: 50

Pages 556-568

Doi: 10.15405/epes.23097.50

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Original Article

Changing The Quality Of Life And Its Impact On Food Import Substitution

Igor L. Vorotnikov
,
Marina V. Muravyova
,
Konstantin A. Petrov

Keywords: Agriculture, agricultural markets, food security, food protectionism, import substitution policy

Article no: 57

Pages 476-480

Doi: 10.15405/epsbs.2021.07.57

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