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Displaying 10 articles of 341 total result(s).

Original Article

Adoption Of Green Marketing Strategy: A Conceptual View Based On Stakeholder Theory

Husna Ara
,
Jasmine A. L. Yeap
,
Siti Hasnah Hassan

Keywords: Green marketing strategy, stakeholder pressures, stakeholder theory, sustainability performance.

Article no: 22

Pages 241-249

Doi: 10.15405/epsbs.2020.10.22

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Original Article

Economic Factors Of Russian Pharmaceutical Market Development

Irina G. Komissinskaya
,
Anna Yu. Bystritskaya
,
Olga V. Horlyakova
,
Victoria V. Pasechko

Keywords: Pharmaceutical market of the Russian Federation, sanctions, commercial sector, public sector, economic factors

Article no: 77

Pages 639-648

Doi: 10.15405/epsbs.2022.03.77

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Original Article

Narrative Persuasion and Consumer Engagement by Malaysian Social Media Influencers

Muhammad Zulhilmi Mohd Nasaruddin
ORCiD ,
Ameiruel Azwan Ab Aziz
ORCiD ,
Ariff Imran Anuar Yatim
ORCiD

Keywords: Influencer Marketing, Malaysian, Persuasive Strategy, Social Media, Social Media Influencer

Article no: 50

Pages 556-568

Doi: 10.15405/epes.23097.50

>View as HTML >Abstract >Download PDF

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