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Displaying 8 articles of 8 total result(s).
Original Article

Relationship and Effect of Entertainment, Informativeness, Credibility, Personalization and Irritation of Generation Y’s Attitudes towards SMS Advertising

Nik Mohamad Nik Najib
,
Jati Kasuma
,
Zainon Binti Haji Bibi

Keywords: Generation Y, SMS Advertising, Attitude, Entertainment, Informativeness, Personalization, Credibility

Article no: 20

Pages 213-224

Doi: 10.15405/epsbs.2016.11.02.20

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Original Article

Comparing The In-Store Use Of Smartphones Between Shoppers Of Generations X-Y-Z

Paulo Duarte Silveira*
,
Susana Galvão
,
Maria Amélia Marques

Keywords: Omnichannel, Mobile marketing, Shopper marketing, Generation Z, Generation Y, Generation Z

Article no: 46

Pages 388-399

Doi: 10.15405/epsbs.2019.12.02.46

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Original Article

Relationship Of Preferred Musical Phenomena Of The Generation With Their Personal Characteristics

Alla V. Toropova
,
Anna A. Kharzhevskaia

Keywords: Aggression, emotional burnout, emotional exhaustion, generation Y, precedential musical phenomenon, trait anxiety

Article no: 45

Pages 453-461

Doi: 10.15405/epsbs.2020.12.03.45

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