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Displaying 5 articles of 5 total result(s).
Original Article

The Impact of Market and Brand Orientation on Performance: An Empirical Study

T. Sabri Erdil
,
N. Ozan Bakir
,
Bahadır Ayar
ORCiD

Keywords: Market orientation, brand orientation, brand image, brand performance firm performance, Turkish brands

Article no: 5

Pages 49-63

Doi: 10.15405/epsbs.2017.12.02.5

>View as HTML >Abstract >Download PDF
Original Article

Factors Influencing The Propensity To Purhase Private Label Brands (PLBS)

Nor Azila Mohd Noor
,
Tunku Nur Atikhah Tunku Abaidah

Keywords: Private label brands (PLBs), retail store, store image, perceived quality, perceived risks.

Article no: 41

Pages 463-472

Doi: 10.15405/epsbs.2020.10.41

>View as HTML >Abstract >Download PDF

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