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Displaying 10 articles of 70 total result(s).

Original Article

Museums In The Branding Of Regional Russian Cities: Problems And Prospects

Maria Dmitrievna Portnyagina
,
Yulia Vadimovna Nikolaeva
,
Elena Eduardovna Eltc
,
Natalia Mikhailovna Bogolyubova

Keywords: Museum, regional cities, Russia, , tourism, urban branding

Article no: 171

Pages 1299-1306

Doi: 10.15405/epsbs.2021.11.171

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Original Article

Crisis Management, Reputation, and Performance of Upscale Hotels in the Post-COVID-19 Crisis

Agus Riyadi
,
Dino Gustaf Leonandri
,
Mohd Raziff Jamaluddin

Keywords: Brand reputation, brand performance, crisis management, upscale hotel

Article no: 84

Pages 1032-1055

Doi: 10.15405/epsbs.2024.05.84

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Original Article

Corporate Identity Management (CIM) Model in Malaysian Higher Education Sector: Literature Review and Hypothesis Development

Bahtiar Mohamad
,
Hassan Abu Bakar
,
Ahmed Rageh Ismail
,
Haslina Halim
,
Rosmiza Bidin

Keywords: Corporate identity; internal brand; leadership; culture

Article no: 93

Pages 659-666

Doi: 10.15405/epsbs.2016.08.93

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Original Article

Approaches To Evaluating The Effectiveness Of Marketing Decisions In Branding Policy

O. V. Yudakova

Keywords: Branding, effectiveness of marketing decisions, effectiveness of marketing decisions, external effectiveness and internal effectiveness, integrated brand effectiveness

Article no: 64

Pages 532-537

Doi: 10.15405/epsbs.2021.04.02.64

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Original Article

Appellations Of Origin As Region Branding Tool

O.G. Stepanenko

Keywords: Appellations of origin, region brand, intellectual property, geographic indication, government support of small and medium-size business, “Made in Russia”

Article no: 138

Pages 1130-1136

Doi: 10.15405/epsbs.2018.12.138

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Original Article

The Economic Potential Of The Meat Processing Industry In The Vologda Region

Oksana A. Shikhova
,
Marina N. Selina
,
Olga I. Barinova

Keywords: Brand, consumer assessment, economic potential, indicators, meat processing plants, rating

Article no: 9

Pages 63-71

Doi: 10.15405/epsbs.2022.02.9

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