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Displaying 4 articles of 4 total result(s).
Original Article

Experience Of Application Of Semantic Approach For Brand Analysis Of University

V. L. Leontieva
,
M. Yu. Ababkova

Keywords: University brand, psychosemantic methods, Osgood semantic differential, the ZMET technique for education

Article no: 88

Pages 736-743

Doi: 10.15405/epsbs.2018.02.88

>View as HTML >Abstract >Download PDF
Original Article

Metaphor-Based Research For Studying Russian And Chinese Students’ Perception Of The University

M. Yu. Ababkova
,
V. L. Leontieva

Keywords: Brand communications, semantic differential, students' emotional attitude to the university, Zaltman Metaphor Elicitation Technique (ZMET)

Article no: 9

Pages 89-98

Doi: 10.15405/epsbs.2020.12.03.9

>View as HTML >Abstract >Download PDF

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