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Displaying 50 articles of 333 total result(s).

Original Article

Product Market Share Using A Model Of Two Competitors

Olga Vladimirovna Baryshnikova
,
Danil Konstantinovich Gek
,
Vladislav Viktorovich Kukartsev
,
Alesya Evgenievna Pilipenko
,
Yuliya Sergeevna Bets
,
Stanislav Vyacheslavovich Apanasenko

Keywords: Simulation model, dynamics, market, share, Powersim, visualization

Article no: 251

Pages 1902-1909

Doi: 10.15405/epsbs.2021.05.251

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Original Article

Artificial Intelligence Technologies In The Marketing Practice Of Russian Retail Companies

Olesya V. Ivanchenko
,
Olga N. Mirgorodskaya
,
Elena V. Baraulya
,
Alina O. Perepelitsa

Keywords: Artificial intelligence, marketing, retail

Article no: 42

Pages 373-381

Doi: 10.15405/epsbs.2022.08.42

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Original Article

State Of Banking Competition In The Banking Services Market In Russia

Magomed Ruslanovich Tashtamirov
,
Markha Abu-Bakarovna Mazhaeva
,
Zara Husaynovna Betieva

Keywords: Banking system, banking competition, banking services market, concentration, total banking assets

Article no: 85

Pages 624-632

Doi: 10.15405/epsbs.2022.11.85

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Original Article

Marketing Expertise Of Scientific Project Results Demand

G.L. Azoev
,
E.V. Sumarokova

Keywords: Scientific project result, innovative product, expertise of demand, market capacity, market share, profit from prototype scaling.

Article no: 15

Pages 148-155

Doi: 10.15405/epsbs.2019.03.15

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Original Article

Innovative Projects And Public-Private Partnership Programmes Financing

A. D. Kasatov*

Keywords: Financing, innovative project and program, public-private partnership, sources and methods of financing, partnership capital market, weighted average cost of capital

Article no: 69

Pages 477-483

Doi: 10.15405/epsbs.2020.03.69

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Original Article

Features And Factors Of The Hostel Market Development In Russia

T.V. Nikonova
,
A.V. Pavlova
,
J.T. Ibatullova
,
L.S. Petrik
,
O.N. Perezhogina

Keywords: Hostel, tourist infrastructure, small accommodation facilities, hostel market, economy class accommodation.

Article no: 116

Pages 1151-1157

Doi: 10.15405/epsbs.2019.03.116

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Original Article

The Impact of Market and Brand Orientation on Performance: An Empirical Study

T. Sabri Erdil
,
N. Ozan Bakir
,
Bahadır Ayar
ORCiD

Keywords: Market orientation, brand orientation, brand image, brand performance firm performance, Turkish brands

Article no: 5

Pages 49-63

Doi: 10.15405/epsbs.2017.12.02.5

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Original Article

Reflexive Management Based On Non-Equilibrium Interpretation Of Economic System Evolution

Ilmir V. Nusratullyn
,
Vil K. Nusratullyn
,
Albina V. Gaysina
,
Rinat G. Habibullin

Keywords: Market equilibrium, economic model, cycle, regulation

Article no: 165

Pages 1422-1434

Doi: 10.15405/epsbs.2019.03.02.165

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Original Article

Effect Of Brand And Market Performance On Competitiveness In Mergers And Acquisitions

T. Sabri Erdil
,
Sibel Aydoğan
,
Bahadır Ayar
,
Özge Güvendik
,
Seren Diler
,
Kemal Gusinac

Keywords: Merger, acquisition, brand performance, market performance, competitiveness

Article no: 5

Pages 44-58

Doi: 10.15405/epsbs.2019.01.02.5

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Original Article

Strategic Fit and Supply Chain Performance (SCP): The Effect of Supply Chain Management (SCM) as The Mediator

Yuhainis Bt Mohd Yusoff
,
Hasbullah Bin Ashari
,
Mohamed Najib Bin Salleh

Keywords: Market Orientation; Supply Chain Orientation; Supply Chain Management; Supply Chain Performance; Strategic Alignment

Article no: 83

Pages 584-592

Doi: 10.15405/epsbs.2016.08.83

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Original Article

Market Infrastructure Of The Region: Concept, Basic Principles Of Formation And Functions

Zina Abdulovna Arsahanova
,
Alklychev Alklich Magomedovich
,
Svetlana Vladimirovna Galachieva
,
Sitohova Tatyana Elzarikoevna
,
Selimhanov Zaurbek Aslambekovich

Keywords: Market infrastructure, institutions, regulation mechanisms, market processes

Article no: 373

Pages 2819-2828

Doi: 10.15405/epsbs.2020.10.05.373

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Original Article

Fundamentals Of Forecasting Cryptocurrency Rates

Igor Sergeevich Ivanchenko
,
Marina Viktorovna Charaeva
,
Alla Alekseevna Lysochenko
,
Ilya Anatolievich Nozhenkov

Keywords: Heterogeneous market, realized volatility, Shannon entropy

Article no: 280

Pages 2125-2131

Doi: 10.15405/epsbs.2021.11.280

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Original Article

Personal Sales Focused on Improving the Psychological Wellbeing of Customers in the Context of Relationship Marketing

Elena S. Kiseleva
,
Vasily V. Yeryomin
,
Tatyana V. Filippovaa
,
Elena V. Yakimenko

Keywords: Personal sales, principles of personal sales, relationship marketing, relationship marketing principles, marketing complex, psychological approach

Article no: 36

Pages 270-278

Doi: 10.15405/epsbs.2016.02.36

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Original Article

The Effects Of Consumers’ Behavioral Intentions On Service Recovery In Luxury Hotels

Ashkan Nikandish
,
Behrang Samadi
,
Irina Khmeleva

Keywords: : Customer satisfaction, hotel management, hospitality management, service failure, service recovery, service marketing.

Article no: 88

Pages 1111-1126

Doi: 10.15405/epsbs.2018.05.88

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Original Article

Market Driving Strategies, Firm Performance: Mediating Role Of Organizational Learning Capabilities

Cemal Zehir
,
Aysegul Eryilmaz Kirali*
,
Hakan Akdag

Keywords: Market-driving strategies, organizational learning capability, firm performance

Article no: 17

Pages 194-210

Doi: 10.15405/epsbs.2019.12.03.17

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Original Article

Narrative Persuasion and Consumer Engagement by Malaysian Social Media Influencers

Muhammad Zulhilmi Mohd Nasaruddin
ORCiD ,
Ameiruel Azwan Ab Aziz
ORCiD ,
Ariff Imran Anuar Yatim
ORCiD

Keywords: Influencer Marketing, Malaysian, Persuasive Strategy, Social Media, Social Media Influencer

Article no: 50

Pages 556-568

Doi: 10.15405/epes.23097.50

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Original Article

State And Directions Of Agribusiness Product Export Development In Russia

Mariya V. Azzheurova
,
Vladimir A. Kuvshinov
,
Elena N. Nuzhdova

Keywords: Agribusiness, agriculture, export, market, organic product, state support

Article no: 41

Pages 328-335

Doi: 10.15405/epsbs.2022.02.41

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Original Article

Influence Of Gender And Place Of Residence On Education And Employment Accessibility

Inna Popova
,
Nadezhda Sivrikova
,
Tatyana Ptashko
,
Artem Perebejnos
,
Natalya Artemeva

Keywords: Access to work, access to education, inequality, youth, labor market

Article no: 66

Pages 507-514

Doi: 10.15405/epsbs.2020.12.66

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Original Article

Consumers’ Perception Of Agricultural Market Products In Selangor: A Preliminary Study

Ida Farina Muhammad Yunus
,
Kamisah Supian
,
Aznita Ahmad
,
Sharifah Hilmi Syed Abdullah
,
Norhaila Sabli

Keywords: Agricultural markets, price, quality products,trustworthiness

Article no: 14

Pages 141-154

Doi: 10.15405/epms.2022.10.14

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Original Article

Factors Influencing the Adoption of Mobile Marketing in Small Medium Enterprises (SMEs) in Malaysia

Haslinda Musa
,
Shirly Chung Hsian Li
,
Zuraida Abal Abas
,
Norhidayah Mohamad

Keywords: Mobile Marketing; SME; Adoption; Innovation; Internal Factor

Article no: 65

Pages 457-463

Doi: 10.15405/epsbs.2016.08.65

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Original Article

Growth Points Of Fintech Industry In The Perception Of Financial Market Transformation

Oksana Vaganova
,
Natalia Bykanova
,
Daria Gordya
,
Denis Evdokimov

Keywords: FinTech, financial technologies, financial sector, information technology, digitalization of the economy, financial market

Article no: 54

Pages 435-441

Doi: 10.15405/epsbs.2021.03.54

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