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Displaying 17 articles of 17 total result(s).
Original Article

Exploring Facebook Marketing Strategy In Healthcare Retailer: Case Study Of Watson Malaysia

Navitra Mariappan
,
Nor Hasliza Md Saad

Keywords: Facebook, marketing strategies, customer engagement, healthcare retailer, e-commerce, social media.

Article no: 57

Pages 651-661

Doi: 10.15405/epsbs.2020.10.57

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Original Article

Digital Globalization As A Result Of The Modern Economic And Technological Development

A. V. Guryanova
,
A. A. Shestakov
,
V.A. Tikhonov

Keywords: Artificial intelligence, digital economy, digital globalization, digital platforms, e-commerce

Article no: 94

Pages 787-792

Doi: 10.15405/epsbs.2021.04.02.94

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Original Article

Intention to Use E-Commerce Payment: Empirical Evidence Among Consumers in Sarawak

Putera Habibullah Nawawi
,
Jati Kasuma
ORCiD ,
Agnes Kanyan
ORCiD ,
Bill Brodie
,
Prisca Serina Roney
,
Margaret Lucy Gregory
ORCiD

Keywords: E-Commerce, Ease Of Use, Electronic Payment, Trust, Usefulness

Article no: 50

Pages 634-643

Doi: 10.15405/epsbs.2023.11.02.50

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Original Article

The Readiness Of The Accountancy Players For The Implementation Of Artificial Intelligence

Chong Jia Hui
,
Lim Tan Chin
,
Zubir Azhar

Keywords: Artificial intelligence, e-commerce, mid-tier audit firms, focus group discussion, big data, qualitative.

Article no: 30

Pages 237-244

Doi: 10.15405/epsbs.2020.03.03.30

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