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Displaying 10 articles of 62 total result(s).

Original Article

Nose Movements: Peculiarities Of Conceptualization And Interpretation

Liudmila V. Babina

Keywords: Nomination of facial movements, secondary conceptualization, interpretation, concept of MIDDLE AREA EXPRESSION (NOSE), dominant meanings, cognitive mechanisms.

Article no: 2

Pages 9-19

Doi: 10.15405/epsbs.2020.04.02.2

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Original Article

Digital Marketing And Digital Transformation Of The University

E. N. Sheremetyeva
,
L. A. Gorshkova
,
N. V. Mitropolskaya-Rodionova

Keywords: Conceptual model of digital university, challenges of technological transformations in higher education, distance learning, digital marketing, digital marketing tools

Article no: 20

Pages 158-166

Doi: 10.15405/epsbs.2021.04.02.20

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Original Article

Linguacognitive Mechanisms Of Conceptual Contaminants Integration In The Modern English Language

Elena V. Murugova

Keywords: Conceptual integration, contaminants, linguacognitive mechanisms, secondary nominated words, word building models, mental spaces.

Article no: 59

Pages 416-425

Doi: 10.15405/epsbs.2018.04.02.59

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Original Article

Interpretative Potential Of Bird Names As Part Of Complex Nouns In German

Zakharova Maria Andreevna
,
Riabykh Ekaterina Borisovna

Keywords: Theory of interpretation, conceptual derivation, bird names, cognitive metaphor, metonymy, metaphtonymy

Article no: 466

Pages 3505-3512

Doi: 10.15405/epsbs.2020.10.05.466

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Original Article

Mythologizaton And Remythologization Of Marginal Sense Overtones (As Exemplified In Prison Literature)

Sergey Nikolaevich Bredikhin
,
Svetlana Aleksandrovna Kuzmenko
,
Alesia Aleksandrovna Gorzhaia
,
Irina Nikolaevna Makhova

Keywords: Mythologization, stereotyping, marginal meaning, prison literature, conceptual-valerian system

Article no: 32

Pages 237-244

Doi: 10.15405/epsbs.2021.05.32

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